"We've spent $200 million in advertising and $40 million in consulting fees just to keep our nose above water--there has to be a better way!" - Fortune 500 CEO



Our Founders  

G. Kelly O'Dea

Spearheaded IPG's move into the strategic consulting arena with the launch of MCA (Marketing Corporation of America). Former resident/Worldwide Client Services of O&M Worldwide and President of FCB Worldwide. Has led such global accounts as IBM, Ford Jaguar, Compaq, Samsung, Boeing, Microsoft and ATT. Expertise in strategic development, growth, global brand management, holistic marketing and all aspects of change leadership and management.

 

Chuck Kushell

CEO, CMO and COO-level experience in public, private and start-up/venture funded companies with P&L, Ops, M&A, Corporate Strategy, Business Development,and New Product launches in global, marketing-driven enterprises. Former top IPG exec with extensive prior Client experience with IBM and in consulting with Data Resources International. Acknowledged expert in integrated marketing, CRM and Customer Profitability Management.

 

Richard Merritt

Mr. Merritt's expertise is in the architecture, design, development, and marketing of information technologies, software, and systems. He was an original Principal in IBM's Management Consulting Group. As Director of IBM's Global Interactive Marketing, he created a leading electronic commerce enterprise with revenue of $1Billion and an E/R of 6%. He was lead architect for the creation of Prodigy and received an IBM patent co-holder for this creative work. Richard's unique strength is his combination of extensive technical and international marketing experience with thought leadership and business insight. His entrepreneurial experience is unique.

   
     
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